This archive documents the transition from creative vision to technical execution through formal frameworks. From exhaustive taxonomies for Panasonic to functional specifications for Scholastic, these projects highlight a commitment to precision and long-term site governance. By bridging the gap between stakeholder requirements and development realities, I ensure design intent translates into stable, high-performing products that remain robust as they scale.

My work sits at the intersection of high-density data management and human-centric design. Across healthcare, finance, and consumer sectors, I specialize in bringing operational clarity to mission-critical systems. By prioritizing rigorous information architecture and evidence-based research, I reduce the cognitive load inherent in high-stakes industries. This ensures that even the most sophisticated data remains intuitive and actionable for every user.

My work in the healthcare and pharmaceutical sectors focuses on transforming complex clinical data into accessible, user-centric digital experiences for both patients and providers. By balancing rigorous regulatory requirements with intuitive information architecture, I have developed comprehensive systems for brands like Novartis, Remicade, and Bayer. Whether designing detailed registration flows, strategic content optimizations, or interactive educational tools like the HCV Lifecycle iPad App, I ensure that mission-critical medical information is organized for maximum impact and clarity.

Onyx Diabetes App – Systems Map
Novartis - Marketing Plan
Mirapex - Wireframes
Bayer Vitality - Sitemap
Eribulin - Wireframes
Sovriad - Wireframes
HCV Lifecycle iPad App - Functional Specs
Remicade - Process Flow
Remicade - Sitemap
Remicade - Wireframes

In the high-stakes world of finance, I specialize in bringing operational clarity to dense data environments, ranging from institutional trading infrastructure for Citi and NYSE to consumer-facing tools for American Express. My designs prioritize high-density information management and technical accuracy, allowing users to navigate complex trade processing and global market matrices with reduced cognitive load. By blending evidence-based research with sophisticated data visualization, I transform traditional financial reporting into interactive, actionable guidance for both professional advisors and retail customers.

American Express - Wireframes
Citi Investments Middle Office Monitor - Sitemap and Wireframes
Credit Suisse Search - Wireframes
RS Investments - Wireframes
HSBC - Wireframes
NYSE - Sitemap
NYSE - Wireframes
NYSE - Content Matrix

I apply a systematic approach to UX and Information Architecture to transform fragmented content into scalable, easy-to-navigate digital environments. By bridging complex business logic with seamless user journeys for brands like USA Hockey and Scholastic, I create "source of truth" documentation that ensures long-term site governance. My focus centers on reducing development friction through rigorous technical alignment and functional specifications, ensuring that design intent translates perfectly into stable, high-performing consumer products that remain intuitive as they grow.

Campbell Soup Faceted - Search Wireframes
Scholastics Teachers Portal - Wireframes
Transglobal Real Estate - Work Flow
Transglobal Real Estate - Functional Specs
USA Hockey - Sitemaps

I master the complexities of high-volume ecommerce by integrating dense product data with intuitive discovery pathways for global brands like Panasonic and Avon. Through the development of comprehensive taxonomies and sophisticated faceted search systems, I organize thousands of SKUs into logical hierarchies that streamline the path to purchase. By optimizing the funnel with modular product tiles and transparent transactional workflows, I ensure that high-volume digital marketplaces remain scalable, accessible, and technically robust enough to handle real-time business logic.

Avon Website - Heuristic Evaluation
Panasonic - Sitemap
Panasonic - Wireframes v1
Panasonic - Wireframes v2

I serve as a vital bridge between creative vision and technical execution by codifying design intelligence into repeatable, formal frameworks. Utilizing quantitative analysis of millions of search queries and user personas, I establish data-driven taxonomies and functional requirements that mitigate the risk of feature bloat. This clinical level of documentation—covering everything from YARDI database integrations to accessibility guidelines—future-proofs corporate infrastructure and ensures that mission-critical systems remain functional across all platforms and user types.

META - Research Questions
Campbell's Faceted Search - Notes
Northwestern Mutual App - Style Guide
Industry Week - Personas

I design high-engagement, touch-first kiosk experiences that convert brief physical interactions into measurable lead capture for the pharmaceutical and tech industries. By engineering personalized onboarding journeys and competitive, gamified UX for brands like Novo Nordisk and Bayer, I maximize booth dwell time and visitor interaction. These projects prioritize fast on-floor learnability and analytics-friendly flows, ensuring that complex medical content is delivered effectively within the high-speed environment of a global trade show.

Bayer Kogenate Panel - Sitemap
Bayer Kogenate Panel - Wireframes
Genentech Panel - Sitemap and Wireframes