 Research and Testing |
 Research and Design |
 Design and Strategy |
|
Research and Testing |
Research and Design |
Design and Strategy |
As a Senior UX Researcher at AnswerLab, I spearheaded complex research initiatives for high-profile clients including Meta and Skopos Novo. My primary objective was to plan and execute custom research studies that analyzed user behavior to evaluate new designs and guide product innovation. By utilizing a diverse range of methodologies, I provided deep-dive insights that allowed these organizations to understand their global audiences more effectively. My role was critical in bridging the gap between raw user data and strategic design decisions, ensuring that every product iteration was backed by rigorous evidence.
The outcome of these projects was a series of actionable, data-driven recommendations that directly influenced the product road maps for major social and research platforms. I managed these research cycles in fast-paced, evolving environments, consistently delivering key insights within tight deadlines. By focusing on both user opinions and objective behavioral data, I helped my clients reduce design risk and increase the overall usability of their digital ecosystems. This work proved that strategic research is a vital business driver, ensuring that large-scale platforms remain intuitive and relevant for their diverse user bases.
I began each initiative by collaborating with cross-functional partners to define the core research questions and success criteria for the Skopos Novo and Meta studies. My process involved selecting the optimal methodology for each project, ranging from usability studies to in-depth interviews and unmoderated research. For the Meta creator studies, I focused on identifying specific friction points within the user journey, ensuring that the research captured the unique needs of content creators. This methodological flexibility allowed me to gather high-quality data that was both representative and strategically relevant.
Once the data collection phase was complete, I synthesized the findings into clear, compelling narratives that resonated with senior executives and stakeholders. I transformed complex behavioral patterns into actionable insights, using data storytelling to drive informed decision-making across the organization. My focus remained on providing clarity amid ambiguity, ensuring that the development and design teams had a transparent roadmap for improvement. By maintaining a constant feedback loop between research and implementation, I ensured that the final designs were perfectly aligned with both user expectations and business goals.
The research I conducted at AnswerLab provided a robust foundation for product innovation, directly resulting in enhanced user engagement and streamlined digital experiences. By identifying and resolving usability issues early in the design phase, I helped my clients avoid costly post-launch revisions and improved the overall effectiveness of their platforms. The strategic insights I delivered allowed stakeholders to move forward with confidence, knowing their design choices were validated by real-world user data. This evidence-based approach significantly increased the operational speed and success rate of new feature deployments.
Beyond the immediate project goals, my work fostered a more research-driven culture within the client teams by demonstrating the value of human-centered insights. I successfully managed multiple workstreams, setting priorities and delivering high-impact results that met the rigorous standards of global technology leaders. This experience solidified my ability to navigate matrixed organizations and influence long-term product strategy through meticulous research and persuasive communication. The final outcomes stood as a benchmark for how structured UX research can transform a complex product vision into a highly successful user reality.
As a Senior UX Designer and Researcher at Colgate-Palmolive, I spearheaded a comprehensive usability evaluation and redesign for the Hill’s Pet Pro Staff Feeding website. This specialized platform serves as a critical resource for veterinary students and healthcare teams, offering exclusive access to science-led nutrition and professional feeding programs. My primary objective was to identify existing friction points in the user journey and transform them into a streamlined digital experience that fosters brand loyalty and supports the unique needs of animal health professionals.
The outcome of this initiative was a data-driven transformation that significantly enhanced the platform's navigational efficiency and search intuitiveness. By uncovering how users interacted with the site’s complex information architecture through card sorting and tree testing, I provided the product team with a comprehensive roadmap to simplify product discovery based on specific pet health factors and life stages. This strategic alignment between rigorous user research and interface design ensured that Hill's could effectively communicate its scientific credibility while providing a modern, user-friendly toolset for its most influential professional advocates. This approach not only optimized the internal search logic but also established a scalable design system that could adapt to future product expansions without compromising the user experience.
Figma wireframe assembled from design system components (click image to open in new tab)
I initiated the project by designing and executing a rigorous usability study centered on key research questions regarding information hierarchy and task completion. My focus was on understanding the cognitive load associated with the platform's search and filtering functionalities, particularly for users managing multiple pet profiles and specialized dietary requirements simultaneously. Through a combination of moderated testing and deep behavioral analysis, I mapped the "veterinary student" persona to identify specific opportunities for streamlining the transition from complex product research to final purchase. This research was pivotal in uncovering where users felt overwhelmed by dense technical data, allowing me to advocate for a more scannable, prioritized layout.
Following the research phase, I translated these findings into high-fidelity wireframes and interactive prototypes using Figma. This iterative process allowed me to completely redesign the site's general taxonomy, organizing over 400 distinct products into intuitive categories like health-condition management, therapeutic diets, and life-stage nutrition.
By establishing a unified nomenclature and a clear content hierarchy, I ensured that critical information, such as specific ingredient formulations and prescription-only diets, was easily accessible within two clicks. This commitment to iterative excellence, including several rounds of A/B testing and stakeholder reviews, guaranteed that the final design was not only aesthetically polished and aligned with the brand's premium identity but also technically optimized for high-performance use across all devices.
Figma mobile wireframe variations (click image to open in new tab)
The final implementation delivered a cohesive digital ecosystem that reduced the time veterinary professionals spent locating and ordering specialized nutrition. By standardizing the information architecture and enhancing guide scannability, I empowered users to make informed recommendations with greater speed and confidence. This transition to a task-based interface significantly improved usability scores and created a seamless handoff between research and administrative functions. Beyond technical gains, this project demonstrated the business value of human-centered design in a scientific context. It proved that complex data can become intuitive assets when guided by rigorous research and stakeholder alignment. By bridging technical requirements with user needs, I provided Colgate-Palmolive with a scalable foundation for future innovation, improving both professional outreach and pet health outcomes globally.
Figma mobile and desktop wireframe (click image to open in new tab)
As a Lead UX Designer at Verizon, I spearheaded the UX strategy and design for the Verizon API Marketplace, a critical platform designed to accelerate developer innovation through seamless tool integration. My primary objective was to transform a technical resource into a high-performance marketing asset that clearly communicated the value of Verizon’s API products. By bridging the gap between complex backend functionality and front-end user experience, I created a digital destination that simplified the onboarding process for developers while driving significant business growth.
The outcome of this initiative was a cohesive, enterprise-level ecosystem that empowered organizations of all sizes to scale their digital solutions effectively. By establishing a clear value proposition focused on faster development cycles and seamless integration, I helped Verizon position its API offerings as a leading choice for modern app development. This strategic modernization not only improved the discoverability of technical products but also provided a scalable framework for future releases, ensuring that the marketplace remained a robust driver of developer engagement.
Site Map for the Verizon AMP Market Place Dashboard
I initiated the project by developing a comprehensive UX strategy centered on the unique needs of a developer-focused audience. To ground this strategy in real-world behaviors, I led the development of detailed user personas, specifically distinguishing between the "Integration Architect" seeking high-level scalability and the "Full-Stack Developer" focused on rapid implementation. My process involved analyzing the technical intricacies of API proxies and runtime metrics to determine how to present complex data in a format that addressed these distinct personas' goals. By mapping intuitive navigation paths for the homepage, I ensured a seamless journey from initial product exploration to team registration.
I translated these persona-driven insights into high-fidelity designs and interactive mockups, focusing on clear calls to action and task-oriented workflows. I designed Product Details and API Specifications pages that balanced technical documentation with clean aesthetics to reduce cognitive load during the integration process. By collaborating closely with the engineering team, I ensured that features like the Apigee Edge UI integration and VAST details were technically feasible while remaining visually consistent with the established personas' expectations. This iterative cycle allowed us to refine the Discover APIs and My AMP sections, resulting in a polished, professional interface that scaled for every user type.
User Personas (click image to open full Persona PDF in new tab)
The final delivery of the Verizon API Marketplace significantly improved the efficiency of the developer onboarding journey, allowing cross-functional teams to request secure access and invite technical collaborators with effortless precision. By standardizing the visual language, component library, and information hierarchy across the platform, I eliminated pervasive friction points in the registration and subscription workflows that had previously hindered rapid adoption. The redesigned interface provided users with a transparent, real-time view of their API products and runtime metrics, fostering a sense of trust and reliability that is essential in high-stakes technical environments.
Beyond the immediate technical improvements, this project demonstrated the vital impact of UX strategy on technical product marketing. By treating APIs as a consumer-facing product rather than just backend documentation, I helped Verizon create a more competitive digital presence that prioritized speed, scalability, and developer success. This involved creating a "Quick Start" onboarding flow that reduced the time-to-first-API-call, a critical metric for developer satisfaction.
The marketplace now stands as a benchmark for how human-centered design can simplify enterprise-level technology, transforming complex API documentation into a streamlined, high-value asset that supports long-term innovation and organizational growth. To ensure this success was sustainable, I provided a comprehensive handoff package including a scalable design system and documented interaction patterns. This allowed the internal product teams to maintain a consistent user experience as new API categories are added, securing the platform’s future as a cornerstone of Verizon's digital ecosystem.
Maturity Score Evaluator Wireframe AMP (click image for full PDF in new tab)